VITESY Shelfy inside a fridge full of fresh food

VITESY Shelfy

Extend your fresh food’s shelf life

Made in ItalyDesigned and made in Italy
Certified B CorpHigh social and environmental standards
Red Dot award markRed Dot winnerKitchen appliances design
Lab testedIndependent Italian laboratory

Products

Reduce food waste

Photocatalytic Technology

Watch · 0:40

A blue LED activates the ceramic photocatalytic filter, which breaks down bacteria, odours and ethylene. Ozone free and UV free.

What it breaks down

Up to99%of bacteria eliminated in 10 minutes
Up to80%less odour
in 5 hours
Up to56%less ethylene, the gas that ripens food, in 14 hours
Up to12 dayslonger freshness for fruit and vegetables

Independent tests in Italy under specific laboratory conditions. Results at home vary with your fridge and what you store in it.

Effective on

Bacteria, viruses, VOCs and more

The free radicals formed on the filter react with whatever reaches it. That is why the same technology works on very different things in the air.

Bacteria
Viruses
Mould spores
Odours
EthyleneC₂H₄
VOCsChemical gases

Lab Tested

Our product claims come from independent tests with Italian labs and universities. Read the full reports yourself.

Tested with CSI S.p.A. – IMQ Group, Università degli Studi di Udine, Chimicambiente, ARCO SolutionS, INSTM and ACEA.

Strawberry test: acceptable until day 3 without Shelfy, until day 10 with Shelfy
Up to 12 dayslonger freshness for fruit and veg
Up to 99%of bacteria eliminated in 10 minutes
Up to 80%less odour in 5 hours
Up to 56%less ethylene, the gas that ripens food
VITESY Deo odour eliminator
Up to 99%of fish odour eliminated in 2 hours
Up to 99%of rotten egg odour eliminated in 2 hours
Up to 96%of formaldehyde eliminated in 24 hours
10 yearsof odour control, zero refills
Bananas after 11 days: overripe in a regular bowl, still fresh in the Fruit Bowl
Regular bowlFruit Bowl
Up to 2×longer at peak ripeness
Up to 4×less mould: from up to 80% down to around 20%
11 daysbananas with no over-ripening
No spreadingspoilage stayed in one fruit in the lemon test
What is Shelfy and how does it work?

Shelfy is a fridge air purifier that sits on a shelf in your fridge. A blue LED activates its ceramic filter, which breaks down bacteria, odours and ethylene into water vapour and carbon dioxide. You rinse the filter once a month; there is nothing to replace.

How do I keep vegetables fresh longer in the fridge?

Keep the fridge at 4 °C or colder, don’t wash produce until you use it, and keep ethylene-producing fruit such as apples and avocados away from leafy greens. Shelfy then reduces ethylene in the fridge air. More tips: 10 everyday mistakes that make fruit and vegetables spoil faster.

What results should I expect?

In independent lab tests in Italy, Shelfy eliminated up to 99% of airborne bacteria in 10 minutes, cut odours by up to 80% in 5 hours and reduced ethylene by up to 56% in 14 hours. Strawberries stayed good until day 10 instead of day 3. Results at home depend on your fridge and what you store in it.

Is it safe around food?

Yes. Shelfy uses no UV and makes no ozone, and its filter material meets European Food Safety Authority rules for contact with food. It works on the air, not on the food.

What is the warranty?

Shelfy has a 2-year UAE warranty, serviced in Dubai by PRO TECHnology.

Do you supply offices, hotels and corporate gifts?

Yes. PRO TECHnology handles bulk orders, branded gifting and reseller enquiries across the UAE. Request a quote

Awards

Red Dot Winner 2024Kitchen appliances design
German Design Award Winner 2018Excellent Product Design, Household
Good Design AwardWinner, Household Products
Best Product, Channel Summit EMEA 2023Best Product, Smart Home and Living
European Product Design AwardWinner, Design For Society
A’ Design Award and CompetitionWinner, Home Appliances Design

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