Deo: a new way to deal with stubborn odours
Why sprays and baking soda fall short, and how a small catalytic device eliminates odours in fridges, cars and cupboards.
Some smells seem to come back no matter what you do, like the fridge after a fish dinner, the shoe cabinet by the door or the car after a weekend of beach trips. In the UAE, heat and closed-up spaces make these odours stronger and more persistent.
Deo was created for exactly these small, enclosed spaces where air does not circulate well.
Why the usual fixes do not last
Most of us reach for one of a few familiar options:
- Sprays and scented fresheners cover a smell with a stronger one. When the scent fades, the original odour is still there.
- Baking soda and charcoal trap odours, but they fill up over time and need replacing.
- Plug-in devices need a socket, which is not much use inside a fridge, a drawer or a gym bag.
Each of these either hides the problem or needs regular attention.
How Deo works
Deo uses catalytic technology. Instead of masking odour molecules or soaking them up, it breaks them down into water and carbon dioxide. It eliminates up to 99% of odours, adds no fragrance and releases no chemicals into the air.
Because the catalyst does not get used up, there is nothing to recharge or refill. It needs no power at all and is designed to last 10 years. Results build up gradually, so give it a few days in a new spot. To keep it clean, simply wipe the outside with a slightly damp cloth, and avoid getting water inside.
Where to use it
Each unit is designed for a small space, so think of it as one per cupboard, drawer or appliance. Larger or particularly smelly areas may need two.
In the kitchen, it works well in the fridge, the pantry and the cupboard under the sink. Around the home, try it in shoe cabinets, wardrobes, drawers, children's rooms and near pet areas. On the move, it fits in the car, a gym bag or a suitcase.
For UAE households it is particularly handy during busy seasons. When the fridge is packed with leftovers during Ramadan, or the shoe rack is overflowing with guests' shoes at Eid, a Deo quietly keeps things neutral in the background.
A small change you will not have to think about
Part of the appeal is that you place it and forget it. No batteries, no cartridges and no reminders on your phone. Months later, you open the fridge or the car door and notice that there is simply no smell.
At AED 275 for a decade of fresh air, Deo is one of the simplest upgrades you can make for your home and car.
