Journal

Ideas for a fresher home

Practical tips on keeping food fresh for longer, cutting food waste and living with cleaner air at home in the UAE.

VITESY Deo in a car cup holderOdoursNov 2026 · 7 min readHow to get rid of car smells in a Dubai summerA hot car turns a small smell into a big one. Here is how to find the source, fix a musty AC, reset the cabin and keep it fresh through a UAE summer.Read more →Bowl of strawberries and blueberries with a 40% food wasted labelFood wasteNov 2026 · 9 min readFood waste in UAE homes: the real numbers and easy ways to waste lessAround 40% of the food prepared in the UAE is wasted, at a cost of Dh6 billion a year. Here is what the national figures say about our homes, and the everyday habits that change them.Read more →VITESY Shelfy, Deo and Fruit Bowl together on a kitchen counterFresh foodNov 2026 · 9 min readFridge organisation tips for busy UAE families: a zone-by-zone guideA big weekly shop, a busy kitchen and several people using one fridge. Here is a zone map, a weekly routine and a 10-minute reset that keep food visible, safe and eaten.Read more →VITESY Shelfy on the middle shelf of a fridge full of fresh fruit and vegetablesFresh foodNov 2026 · 8 min readHow long do fruit and vegetables last in the fridge? A fridge storage guide for UAE homesA produce-by-produce table of fridge life in days, plus the temperature, humidity and bag habits that stretch a weekly shop in a UAE kitchen.Read more →VITESY Shelfy on the middle shelf of a fridge full of fresh fruit and vegetablesFood safetyNov 2026 · 7 min readHow long do cooked chicken, rice and leftovers last in the fridge?From Friday biryani to iftar leftovers, here is how long cooked food really keeps, why rice needs extra care, and how to cool, store and reheat it safely in a UAE kitchen.Read more →Hand holding the Vitesy Hub app in front of Shelfy inside a fridgeFresh foodNov 2026 · 8 min readWhat is a fridge air purifier, and how does Shelfy work?Ethylene, odour molecules and mould spores build up in every closed fridge. Here is what they do to your food, how Shelfy's light-activated filter breaks them down, and what the lab data does and does not show.Read more →Hand placing VITESY Deo on a wardrobe shelf beside folded clothesOdoursNov 2026 · 7 min readWhy do wardrobes and shoe racks smell musty, and how do you stop it?Humid nights, closed doors and sweaty trainers turn cupboards musty. Here is what the smell is, why UAE homes get it and how to fix it for good.Read more →Hand placing Shelfy in a fridge drawer full of vegetablesFood safetyNov 2026 · 7 min readWhy does food spoil faster in summer? How to stop your groceries going off in the UAEHeat is the hidden ingredient in every mouldy punnet of berries. Here is what warmth does to food, where UAE summers catch you out, and a routine that keeps your shopping fresh from the shop shelf to your fridge.Read more →A spoiled strawberry next to a fresh strawberryFresh foodNov 2026 · 8 min readWhich foods spoil fastest in the fridge? How to keep berries, herbs and leafy greens freshBerries, herbs and salad leaves are the priciest, fastest-spoiling part of the weekly shop. Here is how to store each one, step by step.Read more →VITESY Deo on a pantry shelf with onions and spice jarsFresh foodNov 2026 · 8 min readOnions, potatoes and tomatoes: what to keep out of the fridge in a UAE kitchenThe fridge is the wrong place for some of your weekly shop, but room temperature in a UAE summer is not always cool. Here is where each item really belongs.Read more →VITESY Deo in a car cup holderCompanyOct 2026 · 2 min readWhat a racing club's lockers can teach us about fresh cars and gym bagsHow a private racing circuit tackled locker odours, and what UAE homes can borrow for cars, gym bags and wardrobes.Read more →VITESY Shelfy on the middle shelf of a fridge full of fresh fruit and vegetablesFood wasteAug 2026 · 2 min readTravelling this summer? How to come home to a fresh fridgeSimple steps to stop fruit, vegetables and fridge odours getting out of hand while you are away from your UAE home.Read more →An overripe spotted banana next to a fresh yellow bananaFood wasteJul 2026 · 2 min read10 everyday mistakes that make fruit and vegetables spoil fasterFrom washing produce too early to chilling mangoes, the small habits that shorten shelf life in a warm UAE kitchen.Read more →VITESY Fruit Bowl with apples, oranges, avocados and bananasCompanyNov 2026 · 2 min readFruit Bowl is coming soon to the UAEVITESY's new fruit bowl keeps countertop fruit at peak ripeness for longer, and it is coming soon to the UAE.Read more →VITESY Deo on a counter with odour molecules drawn around itAir qualityMar 2026 · 2 min readDeo: a new way to deal with stubborn odoursWhy sprays and baking soda fall short, and how a small catalytic device eliminates odours in fridges, cars and cupboards.Read more →Hand holding the Vitesy Hub app in front of Shelfy inside a fridgeAir qualityFeb 2026 · 2 min readThe connected home as a wellness space: what it means for UAE householdsConnected homes are shifting from convenience to wellbeing. Here is how cleaner air and fresher food fit into everyday life.Read more →